Software layers
Business logic
Example:
- Customers visit your website.
- Examine:
- Order history
- Recently visited websites
- Items being browsed
- Shopping cart
- Use this information to decide whether to offer an incentive.
- E.g. If:
- Average spend/month used to be above average
- But has been below average for at least six months
- And there have been recent visits to competitors' websites
- And items being browsed cost at least $50
- And shopping cart is empty
then offer a 20% discount.
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